Human Trafficking Awareness Week

PRETORIA, South Africa, October 2, 2009/African Press Organization (APO)/ — IOM Press Briefing Notes

IOM is joining forces with the South African government, the International Labour Organization (ILO), national radio station Metro FM and the Kaiser Chiefs soccer team to raise awareness on the dangers and consequences of human trafficking in South Africa.

The 4th annual Human Trafficking Awareness Week, which will run from 4 to 10 October, will rally the support of non-governmental organizations and the private sector around this year’s theme: “Human Trafficking is real: Tsireledzani!”

The event is part of a European Commission funded national counter-trafficking programme which aims to reduce the vulnerability to trafficking, rescue victims and provide them with adequate protection, support and reintegration assistance. The programme also aims to track and disrupt trafficking networks and to convict those who organize and benefit from the trade.

Highlights of the week will include the airing of talk shows and Public Service Announcements on national television and radio networks, print and online media as well as the distribution of information materials in schools, shopping malls, and other high visibility areas.

Members of the Kaizer Chiefs  soccer team will also address their supporters and wear t-shirts encouraging the public to report suspected cases or find out more information about human trafficking through IOM’s toll-free helpline number: 0800 555 999.

IOM will hold a national technical workshop on human trafficking and launch an educational animated web story for children.

The Human Trafficking Awareness Week is one of South Africa’s key interventions against human trafficking. It was initiated in 2006 by IOM’s Southern African Counter-Trafficking Assistance Programme (SACTAP) in partnership with South African marketing company Diasporafric and with the support of Metro FM, SABC and the Daily Sun Newspaper.

For more information, please contact Nde Ndifonka at IOM Pretoria, +27 12 342 2789, Email


International Office of Migration (IOM)


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